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Gordon F. Boucher first began selling cars at a local Milwaukee dealership back in 1956, but he soon realized that he had bigger plans. After climbing the ranks and realizing he could do things better, he opened his own dealership in 1977. Now the Boucher name represents nearly 18 dealerships all across Southern Wisconsin, and Frank Boucher Volkswagen of Racine is one of them. Our auto group has always remained in the family, and even today, Gordon’s sons operate the business and are involved in the day-to-day operation of the auto group. Our family and every one of our dealerships, including Frank Boucher Volkswagen of Racine, still maintains our motto, we ride with you every mile!
We ride with you every mile doesn’t just mean we will sell or lease you a great car, it means we will go one step further. We will take care of you and your vehicle long after you leave our lot with VW parts and service. We will be with you throughout the life of your vehicle, and even when you decide to upgrade into a newer one. From our location in Racine, we serve all the surrounding areas including Kenosha, Burlington, Lake Geneva, Pleasant Prairie, and more!
The VW name is probably what brought you here. Whether you are a Volkswagen veteran or a newcomer to the brand, we want to welcome you to everything that a modern VW has to offer. These are impressive machines that always deliver with both fun, performance, comfort, and style. Nothing on the road drives or operates quite like a VW. Let us help you get behind the wheel of a new Volkswagen today. We have all the latest models including Jetta, Passat, Golf, Atlas, Tiguan, and more. Come to Frank Boucher Volkswagen of Racine, browse through our inventory online, or schedule a test drive right now. You need to get behind the wheel and experience a VW for yourself.
Are you looking for something a little more affordable? Then take a look through our used inventory. We have a huge variety of vehicles from multiple manufacturers. Vehicles of all shapes and sizes including cars, trucks, and SUVs can be found on our lot. We even have a great offering of pre-owned VW models. If you want to have the peace of mind that comes with a factory warranty, then you should consider one of our WorldAuto Certified Pre-owned Volkswagen vehicles. With only a few miles on the odometer, and a full life ahead of them, these vehicles can be the perfect choice for you and your family.
