New Volkswagen Taos Special Offer: Finance as low as 0% APR when you finance through Volkswagen Credit.
Down Payment may be Required. To Qualified Credit. See dealer for details.

Volkswagen Tiguan Volkswagen Tiguan

About Our Car Dealership in Racine, WI

Open Today! Sales: 9am-8pm | Call us at: (262) 254-3124

The Volkswagen name is probably what brought you here. Whether you’re a VW veteran or a newcomer to the brand, we want to welcome you to everything that a modern car has to offer. These impressive machines always deliver fun, performance, comfort, and style.

Frank Boucher Volkswagen of Racine is a VW dealership passionate about helping drivers across Racine, Kenosha, Mount Pleasant, and Sturtevant, Wisconsin, get behind the wheel. Learn more about us on this page and shop for your next VW with the help of our team!

The History of Our Dealership

Gordon F. Boucher first began selling cars at a local Milwaukee dealership back in 1956, but he soon realized that he had bigger plans. After climbing the ranks, he opened his own dealership in 1977. Now, the Boucher name represents nearly 18 dealerships all across Southern Wisconsin.

Our auto group has always remained in the family, and even today, Gordon’s sons operate the business and are involved in the day-to-day operation of the auto group. Our family and dealerships, including this one, still maintain our motto: We ride with you every mile!

We ride with you every mile, which doesn’t just mean we’ll sell or lease you a great car; it means we’ll go one step further. We’ll take care of you and your vehicle long after you leave our lot with VW parts and service. We’ll be with you throughout the life of your vehicle and even when you decide to upgrade to a newer one.

Volkswagen Inventory

Our Volkswagen inventory contains new and pre-owned vehicles. You can explore all of your options at our showroom or online, whichever way you prefer to shop. Popular models throughout our inventory are available, like:

  • VW Atlas
  • VW Jetta
  • VW Golf GTI
  • VW ID.4 EV

When shopping for your next VW online, get started with our online search filters. These filters help narrow our inventory to the models with the features you want, like a specific color, body style, or mileage.

Each VW in our inventory has its own page on our website, where you can view important details such as specs and standard features. Photos are also available for a close-up look at that particular model. If you’re shopping for a pre-owned model, a vehicle history report will be available, too! These reports inform you of a vehicle’s past, such as its ownership records and service history.

If you spot a model you’d like to experience for yourself, hit the schedule a test drive button or give our team a call. We can answer any questions you may have about that model, too!

Certified Pre-Owned Volkswagen

A selection of our pre-owned Volkswagen inventory has earned the title of certified pre-owned (CPO). This title is awarded to models that have met Volkswagen’s specific criteria: passing a rigorous 100+ point inspection and having a Vehicle History Report from CARFAX®.

When you purchase a CPO vehicle, you’ll earn a few additional benefits, including:

  • Model-Specific Limited Warranty
  • 2-year 24-hour Roadside Assistance
  • 3-month SiriusXM® Platinum Plan trial subscription

The Model-Specific Limited Warranty Coverage and 2-year 24-hour Roadside Assistance program help give you peace of mind while you’re on the road and help you save a little money if something unexpected happens. Roadside Assistance can also aid in events like flat tires, vehicle lockouts, and fuel deliveries.

The 3-month SiriusXM® Platinum Plan trial subscription gives you access to radio talk shows, music stations, and sports stations to enjoy while you’re on the road.

Volkswagen Finance Center

When you find the Volkswagen vehicle you’d like to purchase or lease, our finance team will help you make it happen. Our team has extensive experience working with drivers across the financial spectrum, and we’ll create a payment program that works for you. We can answer any questions and ensure you have all the information you need.

While you’re shopping for your vehicle, ask our finance team about any current specials we have available. We rotate our specials occasionally to help people get behind the wheel!

If you want to get a head start on the financing process, use our online finance tools:

  • Payment calculator
  • Value Your Trade
  • Finance application

The payment calculator tool estimates your monthly payments for the VW that you’re interested in. Just input the vehicle price, your down payment amount, and an estimated loan length to get started.

The Value Your Trade tool is for those who want to trade in their current ride. Find out how much it’s worth so you can factor that into your budget. We just need some basic information about your current ride, like its year, make/model, and mileage.

The online finance application allows you to apply for financing before you visit. Fill out the application, and our team will let you know if you’re pre-approved. This saves time and helps you gain a better understanding of your buying power.

Volkswagen Service and Parts Center

Our VW service center is dedicated to caring for your Volkswagen vehicle. We have factory-trained technicians on site who specialize in Volkswagen service and can perform a variety of services, from diagnostics to routine maintenance and repairs. We’ll keep you up to date on your VW’s progress. You’re welcome to wait in our customer lounge or head home.

When caring for your VW, we use genuine Volkswagen parts. The use of genuine VW parts ensures that your vehicle remains original and that our repairs last longer. You can purchase additional parts and accessories to customize your ride. Our team is happy to help you pick out the right parts, install them for you, or you can take them home and do it yourself.

Shop For Your Next Volkswagen Today

Now that you know a little more about us, are you ready to begin your VW buying or leasing journey? The Frank Boucher Volkswagen of Racine team is here to help you every step of the way. Begin your search on our website or swing down to our showroom to get started in person.

We look forward to helping Racine, Kenosha, Mount Pleasant, and Sturtevant, WI, drivers get behind the wheel. Shop with us today by contacting us online!

Frank Boucher Volkswagen of Racine is located at: 9601 Washington Ave • Racine, WI 53406

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Frank Boucher Volkswagen of Racine 42.7189524, -87.9042989.