Welcome to Frank Boucher Volkswagen of Racine.
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Value Your Trade-In
Trade in your old vehicle and upgrade to a brand new one with ease!
Quality Service
at Unbeatable Prices.
Welcome to our Volkswagen Service Center, where our certified technicians provide top-notch auto services tailored for your Volkswagen. Schedule your appointment today for unmatched performance and reliability.
Apply for Financing Today
Let's Get You
in the Driver's Seat.
If you’re not sure where to start, our experienced finance experts are here to guide you through the process, ensuring a smooth and enjoyable car buying experience.
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Welcome to
Frank Boucher Volkswagen of Racine
If you’re looking for a trusted, family owned Volkswagen dealer in Racine, WI, look no further than Frank Boucher Volkswagen of Racine. We’ve been serving communities around Kenosha, Mount Pleasant, and Sturtevant, Wisconsin, since 1977, so we know a thing or two about building relationships with our customers.
As our slogan goes, “We ride with you every mile,” and we can’t wait to join your car-buying journey! Learn more about what makes us stand out today and start shopping our inventory.
Our new Volkswagen inventory is loaded with competitive pricing and financing specials. From the VW Jetta to the VW Atlas, we have the right car to fit your unique lifestyle. Whether you are searching for a new sedan for commutes or an SUV for the whole family, you can feel confident that you made the right choice by shopping at our Volkswagen dealership in Racine, WI.
You can explore all your options either in our showroom or on our website. Our website makes it simple to narrow your options down to your top choices thanks to our search filters. Filter our inventory by the color of your next ride, fuel type, or even body style.
Each VW in our inventory has its own page on our website. These pages include photos, specifications, and other essential information about that model. You can also check that model’s availability and schedule a test drive right on that page!
If you have questions, our team is only a phone call or text chat away.
Our dealership also offers pre-owned cars that Racine drivers can rely on. Our used vehicle inventory consists of Volkswagen models, as well as several other makes and models, to ensure that our customers have a variety of options to choose from.
A selection of our pre-owned inventory is Volkswagen Certified Pre-Owned (CPO) vehicles. VW CPO models have earned this title because they have passed a rigorous 100+ point inspection and have a CARFAX® Vehicle History Report™ that our technicians can review. The inspection covers a variety of aspects of the vehicle, including the engine, steerage, brake system, and interior.
When you purchase a VW CPO model, it comes with a few additional benefits, including:
- Comprehensive Vehicle Warranty
- CARFAX® Vehicle History Report™
- 2 years of 24-hour Roadside Assistance
- 3-month SiriusXM® Platinum Plan trial subscription
Volkswagen Finance Center in Racine
Our Volkswagen finance center is here to help you through the purchase or lease process. We have financing experts available to answer any questions you may have, walk you through our current specials, and create a payment plan. If you want to get started from home, take advantage of our online finance tools, such as: The Payment Calculator helps estimate monthly payments for the specific vehicle you’re interested in purchasing or leasing. Input the vehicle’s price, a down payment amount, and the loan length you’re interested in to get started. The Value Your Trade tool tells you how much your current ride is worth if you want to trade it in for your purchase or lease. Just provide some information about your vehicle, like mileage, year, and condition. Ready to apply for financing? Fill out our online Finance Application. Our team will take a look at your application and let you know if you’re pre-approved before your visit. You save time and can focus on your upcoming test drive.Experience World-Class Vehicle Service & Maintenance in Racine
You can trust our dealership to take good care of your car while visiting our service center. Our factory-trained technicians know how to service Volkswagen models and can perform everything from basic oil changes and tire rotations to engine repairs. You can schedule service online and save on each visit with our service specials. Have questions about how your vehicle is functioning? We can answer any questions you have and perform diagnostic assessments on your car to detect any potential problems. When we service your VW, we use genuine Volkswagen parts and accessories. These parts maintain your car’s originality and make for an excellent repair. If you’re interested in customizing your ride, purchase the additional genuine VW parts and accessories you need. Our team is happy to help you pick them out and install them for you!Volkswagen Care Maintenance Plans in Racine
Want to take control of your Volkswagen’s service needs? Opt for a Volkswagen Care plan. These are prepaid scheduled maintenance plans with fixed labor and parts costs, as well as a manufacturer-recommended maintenance schedule. Volkswagen Care has seven maintenance plans to choose from, which can be incorporated into your vehicle loan or lease. Each plan uses genuine VW parts. The plans break down into the following options:- VW Basic Care Plan
- VW Care Extra Plan
- VW Care 40-100 Plans
Contact Our Car Dealership in Racine Today!
To experience the best car dealer in Racine, stop by anytime and test drive our amazing vehicles. Racine, Kenosha, Mount Pleasant, and Sturtevant, WI, drivers can shop whatever way is best for them. The Frank Boucher Volkswagen of Racine team is here to help you find the Volkswagen you love. We can’t wait to see you! Contact our Volkswagen dealership in Racine, WI with any questions you may have.2625928643
Visit Us In
Racine, WI
9601 Washington Ave
Racine, WI 53406
Customer Reviews
This was my first visit here to look at a Kia. Kyle Miller made it a great experience for he was very patient and understanding as to my not knowing what i wanted. Very thorough in his explaining the different vehicles. Once i did decide he went over every feature to detail. (which i forgot half of already) I appreciated the time he took with me and would definitely recommend him.
We bought from this dealership in late May 2026. The whole process was straightforward, there was no nonsense during the negotiation process, and there were no surprises during closing. I really don’t have anything negative to say. Thanks, Team!
From the moment I walked in, I felt welcomed and well taken care of. A huge shoutout to our salesman Brian, for going above and beyond throughout the entire process. He was knowledgeable, helpful, and made sure I found exactly what I was looking for without any pressure!!! His customer service skills were outstanding, and he took the time to ensure I understood everything from start to finish. He made the whole experience enjoyable and stress-free. I highly recommend Brian to anyone looking for excellent service and a truly positive experience!
We had a wonderful experience with Troy at Kia of Racine. He knew everything about the car and helped us with best financing.
Troy took great care of me!
Bryan Zamago is the best! He helped me trade in my jeep with negative equity and really was patient with me and my questions. He also came in on his day off to help me ! :)
From start to finish, Kyle Miller made sure we left satisfied. We got the vehicle we wanted and within the budget we desired. Kyle and the finance team did a great job of taking care of us.
Dan was helpful & knowledgeable. He listened to my wishes & he answered all my questions. When I picked up my new car, he showed me how everything worked, so helpful. I really appreciated the fact that he was not pushy. He cared about finding me the right vehicle for my needs, instead of selling the most expensive car. I HIGHLY recommend Boucher and Dan.
My car (Kia) suddenly started stalling and I needed it to be serviced, as it was still under warranty. Jacob Wenzel at Boucher Kia is the service representative I usually deal with for things like oil changes. I had to have my car towed as it just wasn't reliable to get to the service dept safely. I took a bit of time to figure out what was going on with my car, but I was given a great loaner from day one. I spoke with Jacob several times during this process, with him keeping me informed on what they found. In the end, my extended warranty covered all but a few hundred dollars worth of repairs. Boucher Kia service dept. was kind and considerate to all my needs and that's why I'll always go back.
This was not a planned purchase. I appreciate between sales and service what they are doing for me.
I am so grateful for everyone in the service department for the major repairs done on my Seltos, the loaner I was provided, the communication, how helpful, kind and friendly everyone is there. Thank you!
This car experience was by far the best I have ever had. Greeted immediately and treated like family. Any question I had was answered and the process was fast and smooth. Every staff member involved made this buying process simply wonderful. If you are looking for a new vehicle, the choice is easy…GO TO FRANK BOUCHER KIA of RACINE!!!