Volkswagen dealership in Racine, WI

Gordon F. Boucher first began selling cars at a local Milwaukee dealership back in 1956, but he soon realized that he had bigger plans. After climbing the ranks and realizing he could do things better, he opened his own dealership in 1977. Now the Boucher name represents nearly 18 dealerships all across Southern Wisconsin, and Frank Boucher Volkswagen of Racine is one of them. Our auto group has always remained in the family, and even today, Gordon’s sons operate the business and are involved in the day-to-day operation of the auto group. Our family and every one of our dealerships, including Frank Boucher Volkswagen of Racine, still maintains our motto, we ride with you every mile!

We ride with you every mile doesn’t just mean we will sell or lease you a great car, it means we will go one step further. We will take care of you and your vehicle long after you leave our lot with VW parts and service. We will be with you throughout the life of your vehicle, and even when you decide to upgrade into a newer one. From our location in Racine, we serve all the surrounding areas including Kenosha, Burlington, Lake Geneva, Pleasant Prairie, and more!